Culture&Arts

Music streaming service Spotify launches in India

Music streaming service Spotify launches in India

He also pointed to the rising number of independent artists in the country, and said Spotify could provide a platform to bring fans and artists together in-app and offline. Users can pay via credit and debit cards, along with PayTM. Under the statutory licence, Spotify will pay WCM and their rights holders rates that are in line with the rates Spotify agreed to pay the leading Indian music entities, ensuring everyone involved will benefit from the new audiences and significant revenue the Indian market will bring.

One of the most popular music streaming apps in the world - Spotify - finally comes to India.

Spotify's music streaming service has just launched in India, and sports some features that will make United States and UK listeners envious. Spotify will have to pull out all the stops to cut through the noise and make an impact in the country, and it'll be interesting to follow its efforts to draw in fans across India in the coming months.

Commenting on the launch, Spotify founder and CEO Daniel Ek said in a release: "India has an incredibly rich music culture and to best serve this market, we're launching a custom-built experience". You also get a month of Premium for free and the fee for the month after the trial is Rs 119.

While existing desktop Spotify users have been able to change their language with similar ease for a while, this is a lot easier than the current system on mobile, which requires you to change the system language on your phone rather than in the app. In addition to this, smartphone brands have tie-ups with apps like Gaana and Hungama for free subscription to their services.

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Google Play, on the other hand, charges Rs 99 a month.

Students get a 50 percent discount on a monthly subscription.

Spotify also has plans to move beyond music into the growing podcast market. The cheapest service however, is Amazon Music, which comes as a package with Amazon Prime subscription of Rs 1000 per year. The company chose to go ahead with the launch amidst its legal battle with Warner Music company over music rights in the country. Apart from this 3 months plan is priced at Rs 389, while the 6 months plan is available for Rs 719.

In January this year, Spotify had inked a global content deal with T-Series that gave it access to the latter's entire Indian song catalogue including Bollywood and regional movie soundtracks, as well as a non-film albums and emerging artist content.

The unique Spotify Free feature for India - giving users on-demand access to over 40 million tracks on smartphones - may have been a sticking point in the streaming music giant's ongoing dispute with Warner Music Group. "We will continue to assess our options at this stage", Spotify said.