How Long Is Amazon Prime Day?

How Long Is Amazon Prime Day?

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Packages passed through a scanner, in August 2017, at an Amazon fulfillment center in Baltimore.

The global company that sells everything (except decaf Nescafe Azera - sort it out, lads) started giving intermittent 404 messages at the start of the USA sale saying "something went wrong at our end".

Some Amazon customers were frustrated by crashes during the site's Prime Day sales event, according to posts on Twitter from across the United States. The estimate is based on's tracking of Amazon Prime Day deals since the shopping holiday started in 2015.

Amazon, which recently announced that Prime membership would be getting more expensive, was hoping to lure in shoppers by focusing on new products and having Whole Foods be part of the process.

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Sales soared by 41% in the first five hours of Prime Day compared to the first five hours a year ago, according to Feedvisor, a software company that uses algorithm and machine learning to track e-commerce pricing.

To participate in Prime Day, you must be a Prime member. Just don't forget that in order to enjoy Prime Day, you have to be an Amazon Prime member.

But Prime Day should be thought of for what it really is: a huge marketing event to push Amazon's own products and offer them at prices so cheap it's hard to not pick some of them up. The sale is exclusive to Amazon Prime members for Prime Day. There's no denying Amazon is the place to be for shoppers who need to make a purchase, but other retailers are pulling out all of the stops to compete with Amazon's Prime Day.

Also, for the first time, shoppers will get 10 percent off on "hundreds of items" at Whole Foods, which Amazon bought a year ago. If that threshold is achieved, it will make July 17 the biggest shopping day ever for Amazon in terms of revenues, ahead of Cyber Monday 2017.

Thanks to Prime Day, the Bose QuietComfort 25 Wired headphones for Apple devices are available for $125, down from its original $299 price tag. Amazon increased the annual Prime membership by 20 percent to $119 in May 2018.