Amazon and Best Buy to sell TVs together

Amazon and Best Buy to sell TVs together

The two companies said on Wednesday they will sell 11 models as of this summer, including TVs by Toshiba and Best Buy's own Insignia brand.

Amazon and Best Buy are teaming to bring the next generation of Fire TV Edition smart televisions to market in the USA and Canada. Having these TVs available in Best Buy stores and on the company's website will help Amazon get Fire TV in front of more people at a time when Roku is a popular name in the streaming space.

The newly designed smart TVs come with the Fire TV experience built-in, uniquely bringing together live over-the-air TV and all your streaming content into one easy-to-view location. Owners of an Amazon Echo device will also be able to use Alexa voice control hands-free.

Amazon has announced a tie-up with Best Buy to sell a handful of smart TVs built on Amazon's very own Fire TV operating system (OS).

"Amazon and Best Buy have a long history of working together", said Bezos, referring to Best Buy sales of Kindle readers. "These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

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It's something of a peace offering by Amazon, lulling Best Buy into this idea of a fantasy land where the two companies can work together in ideal harmony.

The bundled Alexa-compatible remote will allow voice commands for launching apps, searching for TV shows, playing music and switching inputs, among others.

While consumer goods and apparel companies can better control their brands by selling through Amazon themselves as Best Buy has now made a decision to do (rather than leaving things up to third parties on the Amazon marketplace), research shows they risk Amazon evaluating their best sellers to create its own private label items.

The store you use to check out TVs IRL, before you buy them on Amazon, has apparently given in to the power of online shopping. Customers can learn more at or

These Fire-branded smart TVs, like Roku TVs from other companies, attempt to give their users the best of both worlds. We do this by solving technology problems and addressing key human needs across a range of areas, including entertainment, productivity, communication, food, security and health.