Economy

Future of Australian cricket TV rights decided

Future of Australian cricket TV rights decided

Under Australia's anti-siphoning laws, Foxtel can not hold sole rights to cricket and must have a free-to-air partner. It is expected to receive about A$1 billion ($775 million ) over six years as part of the deal, according to a report by The Australian.

Ten Network have also lost the coveted rights to the Big Bash League, while all Tests and 43 of the 59 BBL matches will be simulcast between Fox Sports and Seven.

CA says a new digital partnership between Fox and its digital arm, Cricket Network will add more content to its live app and cricket.com.au, and continue to stream games not broadcast by the two networks including worldwide tour matches, the domestic one-day cup and Sheffield Shield matches.

It also represents a good deal for Cricket Australia, with an annual value of around $170 million, which is well above the $120 million per annum the sports body now receives.

Media rights for Australian cricket internationals and the Big Bash League are reportedly set to change hands in a $1 billion, six-year deal with Foxtel in partnership with the Seven Network.

Foxtel CEO, Patrick Delany promised "the most compelling, entertaining and innovative coverage of cricket with more choices, more games, more programs".

The deal also includes a new partnership between Fox Sports and Cricket Network, CA's digital arm.

In recent years, Ten has played a pivotal role building the Big Bash League through its family-friendly brand of commentary after the competition had struggled to resonate in its earlier years on Fox Sports.

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Site highlights each day to your inbox. "As a startup League, the BBL is a phenomenal success story", Sutherland said.

The headquarters of media broadcaster/publisher Seven West Media in Sydney, Australia February 14, 2017. "Over the last five years Ten has made an extraordinary contribution to the league and its growth in bringing new fans to cricket", added Sutherland.

A Nine spokesperson told nine.com.au: "Nine is immensely proud of our decades long association between Wide World of Sports and the game of cricket in this country".

Nine has been the home of cricket for 40 years and some of its commentators have become established parts of Australian sports folklore over the years. "Our partners are key to inspiring more women and girls to pick up a bat and ball", Sutherland said.

"I am excited about having Australia's only truly national game back on Seven", Seven West Media chairman Kerry Stokes said.

"We had planned to extend that innovation to other forms of the game". Seven has always been the innovator in FTA sports coverage in Australia - from RaceCam in the 70s, to setting the standard in how AFL is covered, televising more Olympic Games than any other TV station, and introducing cutting-edge technologies and multi-channel coverage before anyone else. We know Australians love and respect cricket and so do we. "We are proud of everything we achieved with the BBL and WBBL".

AdNews will keep track of cricket rights develops as they unfold today.