Tech

Facebook decides two separate news feeds is the wrong call

Facebook decides two separate news feeds is the wrong call

On Thursday, Facebook finally put an end to its experiment of splitting the news feed in two; one for posts from friends, and one - dubbed "explore" - for publishers and brands.

The feed was being tested in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia.

A Slovakian journalist reported a dramatic drop in organic reach to news websites in his country, while a Cambodian freelancer said Facebook was playing a "dangerous game with free expression" as news outlets and NGOs struggled to reach people with timely information. Aside from the backlash by news organizations, Facebook found that separating the feeds didn't actually lead to increased connections with friends and family as it had intended.

Facebook has chose to drop its controversial second news feed, after negative feedback from users in countries where it was trialed.

Facebook's experiment that saw its News Feed split into two hasn't been well-received in the six countries where trials were taking place.

"We're always looking to help people connect with the people and information that matter most to them".

More news: Turkey sends special forces for next stage of Afrin offensive

KitGuru Says: While the KitGuru Facebook page is "verified", we find that many of our posts will go out to less than 1% of our followers at times, which can be frustrating, as it means many of our readers often miss important posts.

The Explore Feed was a trial response to consistent feedback we received from people over the past year who said they want to see more from friends and family in News Feed. In January, Facebook announced it was prioritizing "meaningful social interactions", a move that would feature more posts from friends and family, and fewer updates from media organizations and business.

The world's largest social network and its competitors are under pressure from users and government authorities to make their services less addictive and to stem the spread of false news stories and hoaxes. While it was initially presented as a way to discover new content, the firm has disvoered that it isn't "effective".

Mosseri said this initiative will "better address the feedback we heard from people who said they want to see more from friends and family".

Launched last October, Facebook's Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based their own interests.


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