Amazon acquires Ring, maker of video doorbells and other IoT devices

Amazon acquires Ring, maker of video doorbells and other IoT devices

A Ring spokesperson explained that the firm's mission is to lower crime rates in communities via its home security tools. has agreed to buy smart home security device start-up, Ring, the companies said on Tuesday, in what analysts see as a growing bet on delivering packages inside of shoppers' homes and on home security. "We're excited to work with this talented team". "Ring's home security products and services have delighted customers since Day 1", Amazon said in a statement.

Ring has become one of the largest standalone companies left in the connected-home market.

One of the most recent as well as controversial experiments by Amazon involves the Amazon Key, which is a service that allows a courier to enter homes to leave packages.

As for Ring video doorbell owners asking about HomeKit, the company continues to explain to customers it's "still on our roadmap" and will be released when testing is completed.

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Currently, Ring devices can integrate with Amazon's voice-controlled assistant Alexa.

Ring made a noise in the tech world with its smart video doorbell that when rung, forwards a video feed through to a user's smartphone or tablet allowing them to get a good eyeful of who's calling. Last December, the company bought Blink Home, which is another smart camera and doorbell maker, for about $90 million.

As recently as a year ago, Ring had an estimated 97% share of U.S. video doorbell sales, according to Forbes. Ring CEO and founder Jamie Siminoff says he left in tears, as he'd spent $10,000 in props and had eight people preparing for a month for the presentation. On the other, audio and video from Ring's products can be wirelessly played through Echo speakers, or shown on the screen of the Echo Spot and Echo Show.

Now, slowly but surely, Amazon is building up its smart home offering.

Though unrelated but companies like Twitch and Audible that were acquired by Amazon do maintain an independent presence.