Culture&Arts

EA Calls Star Wars Battlefront II Backlash a "Learning Opportunity"

EA Calls Star Wars Battlefront II Backlash a

"Players enjoyed hundreds of millions of hours in our games across console, mobile and PC during the holiday quarter, and we're thrilled to see our titles driving excitement for more fans around the world", said EA CEO Andrew Wilson in a statement. The report doesn't specifically mention loot boxes, but says that purchases will be restored to the game "in the next few months", based on a quote from EA's Blake Jorgensen.

"We never meant to build an experience that could be seen as unfair or lacking clear progression, so we removed the feature that was taking away from what fans were telling us was an otherwise great game", Wilson said. EA and video game fans alike were expecting a lot of Battlefront 2 prior to its release, with the publisher and developer DICE looking to right some of the wrongs that had plagued the previous game in the series. Analysts are also eagerly anticipating its next Star Wars property after the creative issues faced that forced a delay of its original action-adventure launch.

"This was definitely a learning opportunity", he said. "We have a tremendous relationship with Disney". The game now has more than 25 million unique players life-to-date. "At this point, when we make the decision we have the right model for players and the community, I have no doubt we will be supported by Disney". We must always build on a foundation of player choice. That's certainly what EA would like us to believe.

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In addition to the above, Jorgensen said that it's not just EA, but the entire games industry that thinks this way. The free-to-play FIFA Mobile is also doing very well for itself, adding 26 million new players this past quarter.

Vic Hood investigated for Eurogamer whether boxes were gambling, and later interviewed the UK's Gambling Commission about it. "EA's Ultimate Team clearly had a huge inflection in its growth rate". What will be in the loot boxes, however, remains unclear.


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