Apple reportedly cuts Q1 iPhone X production in half

Apple reportedly cuts Q1 iPhone X production in half

Now this week, it is being reported that Apple is already reducing its production targets for the iPhone X, indicating that perhaps the phone isn't selling as much as originally hoped.

However, sales during the holiday shopping season to end 2017 were apparently low in key markets, such as Europe, China, and the United States. Additionally the 6.1 inch phone will have a rectangular shaped one-cell battery, this will be 8.5% larger than the battery in the current iPhone X. What is perhaps the most exciting for a number of people is that the phones are predicted to have a lower starting price between $700 and $800, for the USA market at least.

The departure of the original iPhone X is likely to be filled well with the new versions that KGI's Ming-Chi Kuo past year specified as 6.5-inch OLED and 6.1-inch LCD models.

Looking forward, the lackluster sales could result in a delay to the company's plans to introduce OLED screens in other iPhone models.

KitGuru Says: The iPhone X was a gamble in several ways.

According to another industry executive cited in the report, Apple will not directly control prices because it's against their policy.

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Apple's decision is expected to weigh down output of Sony's camera sensors, Kyocera's circuit boards and TDK's batteries as well.

One of the main reasons for the iPhone X's lackluster performance seems to be the price.

Apple didn't respond to a request for comment on Monday.

The iPhone X is unlike anything Apple has ever made in the product line's 10-year history. The most-affordable version of the flagship starts at $999 in USA, while in other markets it is considerably more expensive even when accounting for the difference in taxes.

Online sales account for slightly over half of iPhone sales in India, according to the report. This could also slow the shift by display manufacturers from LCD to OLED technology.

The stakes were (and continue to be) high for Apple's high-end iPhone X.