Tech

Youtube Dishes Out New Monetization Policy

Youtube Dishes Out New Monetization Policy

Now, a channel that wishes to generate income must have had at least 4,000 hours of watch time within the last 12 months and should have at least 1,000 subscribers.

Videos from YouTube's most popular channels are to be subject to human review, as the Google platform attempts to use advertising money to reign in content producers following a series of scandals.

The new rules go into effect on February 20, and channels that don't have the numbers won't be able to make money from YouTube ads.

YouTube is promising advertisers that all videos sold as part of its "Google Preferred" ad offering will soon be vetted by real people.

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"Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP", Google further explained. Echoing the opinions of other small creators, he suggests that another site should "step up" so that YouTubers have other options.

YouTube has announced a new set of policies that seek to cater for users with a large number of subscribers, in a major policy shift that would affect channels for specific audiences on its platform. Google says 99% of channels below the new threshold were making less than $100 per year in ad revenue, so it's not taking away someone's livelihood with this move.

The downfall from the upload has been massive, and now everybody is feeling it. Google announced changes coming to Youtube regarding monetization. These manual reviews are expected to be completed by mid-February in the U.S., and by the end of March in all other markets where Google Preferred is offered. A new three-tiered system will be put in place to allow brands to provide feedback on the placement of their ads. On top of the "allowed" behavior of YouTube celebrities, these new policy changes are a stinging blow to the smaller creators and community of the platform. All Google Preferred channels will be manually reviewed, and ads will just run on videos that are approved. To solve this, YouTube has begun working with Integral Ad Science (IAS) and DoubleVerify, while exploring partnerships with Openslate, comScore, and Moat also.

YouTube executives said they would "schedule conversations with our creators in the months ahead" to see "what more we can do to tackle that challenge".


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