Sci-tech

Apple could buy Netflix, say analysts

Apple could buy Netflix, say analysts

Citi analysts Asiya Merchant and Jim Suva note that the tax cut alongside a one-time offer to repatriate the cash global but America-born companies have back into the USA could lead to Apple having $220 billion to spend on snapping up other companies. Apple's possible mergers and acquisitions were given a ranking by two of Citi's analysts in a presentation it shared with its clients, which highlighted Netflix as a possible purchase. The tax cut paves the way for Apple to bring its massive pile of cash stored in foreign jurisdictions to the United States.

According to Suva's latest report, if we do see Apple buying Netflix, the iPhone maker would only need about one-third of the expected $220 billion in cash it's expected to have after it repatriates its cash.

At a time when Apple has been rumoured to launch a new video subscription product sometime in 2018 to counter Netflix, a pair of Citi analysts thinks the Cupertino tech giant could eventually buy the streaming video content provider.

More news: Top Hollywood women launch anti-harassment plan

The analysts have a few other companies earmarked for potential Apple acquisitions, notably Disney at around 25% likelihood and game publishers Take Two and Activision at the 10% mark. Apple has a vault of money that it uses to purchase other interesting companies that make business sense. And Apple's method of content delivery - while robust and market-defining within the iPhone and Mac ecosystems - doesn't align with the way viewers are now streaming Netflix and its competitors. Or less than half sure that Apple will, in fact, acquire Netflix. Netflix invests heavily on original series and has crafted some of the most popular and talked-about television series we know of.

In September 2017, reports poured in that Apple might lease the Culver Studios in California as it plans to pour $1 billion (roughly Rs. 63,000 crores) into TV and movie productions. And Netflix has found that it can get subscribers to pay it for original shows. Amazon has its own service in Prime Video, while Netflix and Hulu still dominate many discussions about which streaming services are the best. Coming to Netflix, they are expected to spend more than $6 billion in 2017.

Apple has recently dipped a toe into content creation: Jennifer Aniston and Reese Witherspoon will be in Apple's first scripted video series.


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