Tech

Amazon Acquires Connected Security Camera And Doorbell Startup Blink

Amazon Acquires Connected Security Camera And Doorbell Startup Blink

In a bid to ramp up its connected home line-up, online giant Amazon has acquired a startup named Blink that builds wireless home monitoring systems, including connected Wi-Fi home security cameras. One camera unit sells for $99 on Amazon. Financial terms of the deal have not been revealed. Blink had raised almost $30 million in funding, most recently $3 million in convertible debt this past February, according to VC-research firm PitchBook. Blink could keep selling products under its own name, or we could see its tech migrated into Amazon-branded hardware.

Amazon.com, Inc. shares closed at $1,168.36 on Friday, down $-6.40 (-0.54%).

The technology behind Blink's innovations isn't anything groundbreaking, but the company's acquisition by Amazon shows that there's more than meets the eye. Blink, which integrated with Alexa in October 2016, is another technology Amazon can add to that arsenal. The most ambitious retailers are also experimenting with technologies that let them deliver not just to a doorstep, but inside a home.

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Amazon has reportedly been in talks with Phrame, a maker of smart license plates, that would let it leave packages inside a vehicle trunk. The company is also working on a full home security system. Preliminary reviews are mixed. This makes Blink's system, which will stick around following the acquisition, much easier to set up than competing products, as the hardest part about installation is picking out a place to put the device.

Amazon unveiled its own Cloud Cam security camera in the fall. The company manufacturers products that are compatible with Amazon's smart home line, Echo.