Google Chrome to Start Blocking Ads Natively on February 15

Google Chrome to Start Blocking Ads Natively on February 15

But if you were wondering why Google's shipping a native ad blocker in Chrome, you're not the only one.

In June, Google announced that its browser, Google Chrome, would block annoying Internet ads starting in early 2018. No, it won't block all ads on all the sites; instead, it will only be stopping the ones that are incredibly annoying and mess with the user experience.

As Google has previously announced, the blocker won't be removing all ads - just ones that are considered bad using standards determined by the Coalition for Better Ads, which bans things like full page ads, ads with autoplaying sound and video, and flashing ads.

Sites will be able to appeal their status to Google after they change their advertising practices. This Program provides guidelines for companies like Google on how they can use the Better Ads Standards to help improve users' experience with ads on the web.

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So again, on February 15, if your website is failing with ad standards, it won't show ads any longer in Chrome on both desktop and mobile. One can probably guess numerous types of ads that won't meet the guidelines: full-page interstitial ads, ads that play sound unexpectedly, and pop-ups, among others. Google has noted in the past that ad blockers which do not discriminate hurt publishers that create free content and threaten "the sustainability of the web ecosystem".

"Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed".

As first reported by VentureBeat, Google revealed that native ad-blocking will go live on Chrome starting february 15 in a blog post for developers.

Of course, Google is a very influential company, and if they start taking membership of the CBA into account as an important SEO signal then it is likely that the vast majority of companies will fall in line with CBA guidance.