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Pizza Hut rolling out beer and wine delivery

Pizza Hut rolling out beer and wine delivery

Shares of both Papa John's PZZA and Domino's Pizza DPZ sunk on Wednesday after rival Yum Brands YUM announced that Pizza Hut will now deliver beer to its customers.

Currently, Pizza Hut is testing the delivery service Phoenix, Arizona.

"We're excited to offer the convenience of beer and wine delivered to a customer's home", said Stacy Lynn Bourgeois, Pizza Hut's director of brand marketing, in an interview with CNNMoney. Pizza Hut delivery will be your savior, but if you are committing to eating unhealthily, you might as well go all the way.

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The beer selection will be a six-pack of Budweiser, Bud Light, Shock Top and Kilt Lifter. Every beer option will be priced at $10.99. The company plans to expand its alcohol delivery service beyond Phoenix shortly.

Nevertheless, the move by Pizza Hut to offer delivery of beer and wine will take a bit of logistical coordination. Jack in the Box also made waves a few years ago with the late-night-only "Munchies Menu", a wink-and-nod acknowledgement that people will eat too much fast food after smoking too much weed.

All drivers with beer and wine deliveries on their routes will be at least 21 years old, according to the company. However, Pizza Hut had not performed as while as sister chains KFC and Taco Bell, which has spurred this attempt of a turnaround by the company. Customers will also be required to show proof age when the delivery arrives.


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