Economy

China's budding coffee culture propels Starbucks

China's budding coffee culture propels Starbucks

China is Starbucks' fastest growing market with more than 3,000 stores across 136 cities.

The Seattle-based company is homing in on its fastest-growing market as it searches for ways to kick-start sluggish global sales after saturating the USA with lattes and cappuccinos.

"The affinity we have built with our partners (employees) and customers over the past 18 years in China is special and we knew we must bring the Reserve Roastery, our boldest, most premium store ever, to Shanghai, China's bustling metropolitan hub and one of the world's most dynamic retail destinations, as well as a gateway to customers from across Asia and the world", said Howard Schultz, executive chairman of Starbucks Coffee Company. Roastery customers are invited to immerse themselves in the first Starbucks augmented reality (AR) experience - accessible through the custom-designed Roastery digital web-app platform or on Alibaba's Taobao app.

Starbucks has showcased its first overseas roastery and its world's largest store in Shanghai, as it expressed strong confidence in the growing Chinese market.

More news: HP Envy x2 (Snapdragon 835)

"The in-store AR integration is the latest digital innovation to come from Starbucks, which has become much like a tech company than a simple brick-and-mortar coffee retailer". Starbucks China CEO Belinda Wong told reporters that a new one opens every 15 hours. At twice the size of the flagship roastery in Seattle, it's more a museum dedicated to java versus a stop to grab a morning pick-me-up.

The new store will roast beans on site in a massive copper cask. "We have over 600 stores in Shanghai", Schultz said. The first Starbucks Reserve Roastery opened in the company's home city of Seattle.

Starbucks now runs 3,000 stores in China, where it claims to be opening "a store every 15 hours". Starbuck will open another Roastery in Milan, Italy in 2018 and Chicago in 2019. Three wooden coffee bars stretching up to 27 meters (88 feet) long and handcrafted by Chinese artisans will serve as the stage for hundreds of baristas and six brewing methods: ModBar Pour Over, Chemex, Coffee Press, Siphon, Espresso and the proprietary Clover-brewed coffee. A standard latte at the coffee chain is already pricier than fresh brews at many local cafes in Shanghai.

Take a look at the photos showing the state-of-the-art roastery, Starbucks will be boasting about for a long time. Last quarter, China posted an 8 percent increase, compared with a 3 percent gain in the US, excluding impacts from Hurricanes Harvey and Irma. Our corner Starbucks store suddenly seems inadequate!


  • ASU's Edwards fired up at introductory press conference

    ASU's Edwards fired up at introductory press conference

    The announcement, released on ASU's athletics website, comes after reports last week said Edwards would accept the position . Edwards hasn't coached since his dismissal in Kansas City, and he is now an National Football League analyst with ESPN.
    Guardiola regrets Redmond rant after City victory

    Guardiola regrets Redmond rant after City victory

    If people don't believe me, we should cancel our press conference. If they don't believe me I don't know what we're doing here. The can do that with me, with Nathan and with The Sun .
    Darron Lee a healthy New York Jets scratch vs. Chiefs

    Darron Lee a healthy New York Jets scratch vs. Chiefs

    Revis, who played eight years over two stints with the Jets , started for the Chiefs, but spent the second half on the sideline. He threw for more than 300 yards, and had a 70-yard scramble in the second quarter to set up a field goal.
  • Words make friends: Young rapper meets elderly gaming partner for first time

    Words make friends: Young rapper meets elderly gaming partner for first time

    A man named Spencer, who is from Harlem and in his 20s, met a woman named Roz who is in her 80s and lives in Florida. And finally, last week, the unlikely duo got to meet in person in Florida after a pastor coordinated their meeting.
    Shiver me timbers: Arctic blast on the way

    Shiver me timbers: Arctic blast on the way

    We will have a thin line of heavier rain, with some embedded thunder marching across the area by the afternoon. I'm still expecting sweater weather in the morning but it won't be almost as chilly as previous mornings.
    Alabama In; Ohio State Out In College Football Playoff

    Alabama In; Ohio State Out In College Football Playoff

    Clemson entered selection day with eight wins over teams with a.500 or better record, including victories over Auburn and Miami. This year however they'll meet in the semifinals at the Allstate Sugar Bowl in the Mercedes-Benz Superdome Jan. 1 at 7:45 p.m.
  • McConnell: 'I'm Going To Let' Voters Decide Moore's Fitness For Office

    McConnell: 'I'm Going To Let' Voters Decide Moore's Fitness For Office

    The error margin is 3.5 points among the sample of 1,110 registered voters and 4.5 points among the sample of 739 likely voters. Among all likely voters, almost two out of ten (18%) think the allegations, whether true or false, are not serious.
    Iran launches commercial port in Oman Sea

    Iran launches commercial port in Oman Sea

    Transport Minister Abbas Akhoundi said Chabahar on the Gulf of Oman will "soon become an important commercial hub for Iran". India committed up to $500 million for the development of the Chahabar Port along with associated roads and rail lines.
    Pep Guardiola Reveals What He Said In Angry Exchange With Nathan Redmond

    Pep Guardiola Reveals What He Said In Angry Exchange With Nathan Redmond

    "I didn't know him last season, I realised how good he is" was what Guardiola claimed before Redmond came to his support. All the managers want to help their players because if they play bad we'll be sacked.
  • Airline Crew Says They Saw North Korean Test Missile Re-Enter Atmosphere

    Airline Crew Says They Saw North Korean Test Missile Re-Enter Atmosphere

    It's not the first time this year a North Korean missile has had a close call with a passenger plane. At the moment, there are no plans to change the airline's flight routes following the incident.
    'House Of Cards' Will Get One More Season - Starring Robin Wright

    'House Of Cards' Will Get One More Season - Starring Robin Wright

    Taping of the political drama was halted in October amid sexual misconduct allegations against star Kevin Spacey . It is not known when the final season will air nor what the current status of any spin-off might be.
    Israel strikes a Syrian military base

    Israel strikes a Syrian military base

    The message was recorded on Thursday, before the reported Israeli air strike on an Iranian base near al-Qiswa. Israel has launched missiles at a military installation outside the Syrian capital Damascus.