Culture&Arts

Price Of Disney Streaming Service To Be "Substantially" Below Netflix, Inc

Price Of Disney Streaming Service To Be

Disney's CEO said during an investor's call in November 2017 that the upcoming streaming service would be Disney-branded and carry the Disney name, and that the majority of the content on the platform will be Disney original series appropriate for all ages. That's where the notion of Netflix keeping their current shows alive, including spinoffs, comes in.

During an earnings call, Disney CEO Bob Iger announced that a new live action Star Wars TV series is being developed. Disney will also increase capital investment by about $1 billion, she said, in large part due to the cost of new Star Wars lands at Disneyland and Walt Disney World.

We don't yet know how much Disney's planning to charge; all we know for now is that we'll be getting curated content at a price that undercuts Netflix. Shares initially dipped 3% after the company Thursday reported mixed results for the July-September quarter. In addition to the "Star Wars" TV series, Disney is working on TV adaptations of Pixar's "Monsters Inc.", the Disney Channel's "High School Musical" franchise and an original series from Marvel. Marvel's New Warrior could be one of the many series to come to the Disney streaming service. It would make sense that we would get more details at those times.

Even as Iger played down talk of Disney's streaming platform aiming to be a "Netflix killer", calling the company "a good partner of ours", he made his goals for content quite clear. It's not a insane idea; Netflix would continue to benefit from new Marvel material, the MCU could spin out more street-level heroes, and Disney keep some distance from the violent material while still reaping the reward of their success.

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According to The Wall Street Journal, Disney Chief Strategy Officer Kevin Mayer confirmed the news, while also insisting that their plans were "pro-Disney" rather than "anti-Netflix".

The earnings call also coincided with news that The Last Jedi director Rian Johnson is to produce an entirely new Star Wars trilogy, as well as write and direct ots first instalment.

The service will launch in the US. Netflix now charges between $8 and $12 a month. An worldwide version of the service might release before the USA launch, however, due to streaming rights. Iger also announced that the service will include a redesigned app that will give users the ability to stream channels and "thousands more" live events "for a fee".


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