Culture&Arts

Apple Outbids Netflix for Aniston-Witherspoon Show on Morning TV

Apple Outbids Netflix for Aniston-Witherspoon Show on Morning TV

As well as marking Jennifer's first regular small screen gig since Friends, the 20-episode drama will also see the two stars reunite for the first time since they portrayed sisters in the hugely-popular NBC sitcom in 2000.

The show doesn't have a name or a proposed air date (though spring of 2019 is a decent bet). The tech giant has landed a new show starring actresses Jennifer Aniston and Reese Witherspoon that will deal with the drama that goes into making morning television happen.

Apple already took a step into TV this year when it created "Planet of the Apps" and a spinoff of James Corden's "Carpool Karaoke" bit.

The Witherspoon-Aniston show and "Amazing Stories", however, is the kind of flag-planting Netflix did when it announced "House of Cards" in 2011.

The series, as yet untitled, will follow the lives of the morning show hosts there to wake America up each day, and the "unique challenges faced by the women (and men) who carry out this daily televised ritual". Jay Carson, a supervising producer on House of Cards, will be the series' showrunner, while CNN's Brian Stelter, who wrote a book about morning television, Top of the Morning, will be a consultant.

More news: George HW Bush said to have called Trump a 'blowhard'

Aniston and Witherspoon will among be the show's executive producers.

Since leaving his position as head of drama at HBO, Ellenberg has focused on development and has teamed with Bron Studios to launch Media Res.

Reimagining the original anthology, Amazing Stories, executive produced by Spielberg in partnership with Bryan Fuller, "will transport the audience to worlds of wonder through the lens of today's most imaginative filmmakers, directors and writers".

It's a huge acquisition for Apple as it attempts to rival streamers like Netflix, Amazon, and Hulu in the original programming space.


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