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Starbucks Holiday Cup Urges Charity

Starbucks Holiday Cup Urges Charity

This year for the first time ever, customers will be able to color in the cups themselves.

The Starbucks holiday cups have become such a controversy in recent years.

Starbucks' holiday cup in 2015 was simply red. Could #CoffeeAndCrayon be the new #NetflixAndChill?

"This year's cup is intentionally created to encourage our customers to add their own color and illustrations", said Leanne Fremar, executive creative director for Starbucks, in a press release.

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'I liked the idea of hands as the centring point, a symbol of connection, love and giving joy, ' Jordan Kay from Starbucks Creative Studio explained in a statement from the brand. "Whether it's wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa". Don't love red and green? Two years ago the chain introduced simple, red cups and critics said their simplicity was part of a "War on Christmas." Catalogs begin to appear in the mail, the first strains of holiday music can be heard in elevators and shopping malls, and Starbucks holiday cups and holiday beverages make their return to stores. The change in seasons also means there are winter drinks on Starbucks menus: peppermint mocha, chestnut praline latte and caramel brulee latte.

In response to the backlash of 2015, Starbucks released 13 different holiday designs past year. It picked 13 different designs from six countries that were submitted via Instagram.

The festive cup, as many see it, officially ushers in the holiday season, and this year, the theme is "Give Good". Trump felt Starbucks had cowed to political correctness by no longer using the phrase "Merry Christmas".