Economy

Amazon Instant Pickup Is a High Tech Convenient Store

Amazon Instant Pickup Is a High Tech Convenient Store

It also offers same-day delivery in several areas now, but Instant Pickup is created to address impulse buys along with items like phone chargers that might be needed immediately.

The idea is that certain "impulse" orders like snacks, a spare charger or school supplies can be ordered via the Amazon app and nearly immediately be picked up at the established Instant Pickup location, helping Amazon insert itself into a whole new niche: last-minute shopping. You can pick up things like food, drinks, phone chargers, and, of course, Amazon Echo devices.

How does it work?

The Amazon pickup location coming to Comm Ave. will "offer the community a convenient way to pick up and return Amazon orders, including virtually everything one needs - from everyday essentials to technology", spokesperson Carly Golden said in an email.

Amazon has been testing new retail strategies this year, opening physical bookstores, and trying a concept supermarket in Seattle that lets patrons pay for goods with their smartphone, thus eliminating the need for checkout stands.

More news: North Korea's missile success is linked to Ukrainian plant, investigators say

What is Amazon Instant Pickup?

Shoppers on Amazon's mobile app can select from a curated assortment of items at each site, and Amazon employees then load the items into self-service lockers from a back room. Rolling out the feature to college students could be a safe target for Amazon's new service. The latest service from Amazon is now available in Atlanta. Shoppers use an app-generated bar code to access their order from a designated locker.

Amazon.com has launched yet another brick-and-mortar experiment, this time geared to college students in a hurry on their campuses.

MacDonald said Amazon considered automating the Instant Pickup points but declined to say why the company had not pursued the idea. Through this service, the company is trying to cover even this aspect and increase their customer base.

Instant Pickup locations are also another clever way of Amazon using infrastructure it already has to serve another objective.


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