Culture&Arts

Box-Office Prediction: Jab Harry Met Sejal To End Box-Office's Dry Spell

Box-Office Prediction: Jab Harry Met Sejal To End Box-Office's Dry Spell

"Jab Harry Met Sejal" is all over the place, literally.

Shah Rukh Khan plays Harry, a tourist guide in Europe and a typical Imtiaz Ali character. Earlier both worked together in Yash Chopra's Jab Tak Hai Jaan and Rab Ne Bana Di Jodi. "I hope everybody loves the Indian twang to what we have given to Diplo's production", said SRK, here, during the song launch at a club late Wednesday night.Imtiaz Ali, helmer of 'Jab Harry Met Sejal, ' too shared that collaborating with DJ Diplo was a dream-come-true.

Much like wine, Shah Rukh Khan just keeps getting finer with age (regardless of what anyone walking out of the sap-fest Jab Harry Met Sejal might say). The music of the film has been received well and hence, we expected the film to be received well as well. It is produced by SRK's wife Gauri Khan under the banner of Red Chillies entertainment. On her trip to Europe, she loses her engagement ring and soon after, she seeks help from Harry. Do they fall in love?

Hrithik wrote, "My dear @iamsrk @AnushkaSharma and d ingenious Imtiaz, all the very best for d release today".

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When the trailers were out, it seemed a no-plot film and turns out it is exactly what was showed initially.

First and foremost thing about Jab Harry Met Sejal is, the writer doesn't romanticize the problems. Indeed, Khan is in his element, giving those lopsided grins, going from charming to intense (except for a few minutes of ugly crying) and metaphorically opening his arms wide to signal to us that he is back where he truly belongs after failing to set the box office alight with his last few films. Occupying 3400 screens with 50 per cent heads, Raees took the second place. Good reviews and word of mouth will give a boost of at least 15-20 per cent to the evening and night shows. The theatre in Delhi, PVR Director's Cut has priced Shah Rukh Khan and Anushka Sharma starrer at Rs. 2,400, reported Mid-Day.

While the film is posting a good response in that market, it has seen a 40 per cent occupancy in multiplexes in India on Friday morning. The Bollywood's most romantic comedy movie, which is written and directed by Imtiaz Ali. The film is over-laden with songs (bearable ones no doubt) and has little in terms of story, to interest. The title is inspired by a popular Hollywood romcom, but JHMS is most reminiscent of romantic classics such as It Happened One Night and Roman Holiday in which the crackling chemistry and repartee between the couple and a tight, focused narrative made them memorable viewings.


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